learn about our history
CUSTOM DIAMOND WATCHES
Distinction
Custom watches and
boutique watches
Both have real diamonds & precious gemstones of similar size, quality and quantity.
However, custom set watches have had the stones added outside of the manufacturers, in our case, in-house by our expert diamond setters. We hand-select all of our diamonds specifically for our customised watches, and for certain designs, we also incorporate precious coloured stones such as Rubies, Sapphires & Emeralds.
All of our timepieces offer something unique, unexpected and perfectly balanced, which is exactly what our worldwide client base is looking for. Our immense popularity is derived from our dedication to creating the most exquisite timepieces when it comes to bespoke luxury.
Team
Fast and accurate prototyping. The prototype is made with all the specifications and details of the authentic watch design and will be modified and designed before final approval of all details.
Prototyping
Our in-house engineering team will calculate the best structure for each component to achieve the final approved design. We can generate 3D drawings for your approved design and can even provide 3D printed prototypes.
Fashion
Our experienced team of designers attend international watch trade shows every year and are able to keep up to date with current market trends. We can provide stylish designs with practical solutions to achieve the look your brand needs.
Diamonds
Our Criteria
our standard is G colour (clear white) VS/SI 1 in clarity. However it is possible, should the customer require, to change the colour and clarity of these stones. On all of our stock watches, we use the above-stated colour and clarity as we believe it gives the perfect balance between quality and affordability.
Diamonds
Distinction of grades

making a start
Diamond grading can be explained simply as follows, the diamond colour scale starts at D (the most colourless) through to Z (very noticeably yellow in colour). The clarity scale starts at flawless through to included and is also numbered 1,2,3 with the lowest of these numbers meaning the tail part of that clarity grading. To summarise, the debate between custom & factory will always rage on. Both have their benefits and drawbacks. What we provide is an alternative. Our clients can buy/create something truly unique and bespoke to them at a more affordable price, without compromising on quality.
get to know each other
understanding your rights
determining your goals
WATCH CUSTOMIZATION
When it comes to custom watches, our areas of specialization include providing custom bezels, dials and bands for clients that just like it a little different. We can design a custom diamond bezel for your particular watch model and even include a higher or lower quality of diamonds based on your preference.
cChen watch
CARRYING A
BRAND ROAD
Our success has been supported by our incredible passion for what we do, and we have built a solid reputation with our clients from all over the world. We are proud to work have worked with some of the worlds most famous sports personalities, celebrities and royalty.
our team of experts are here for you
Each watch is produced 1:1 according to engineering drawings or samples, and the error is controlled to
Tolerance ±0.001mm