learn about our history



Custom watches and
boutique watches

Both have real diamonds & precious gemstones of similar size, quality and quantity.

However, custom set watches have had the stones added outside of the manufacturers, in our case, in-house by our expert diamond setters.  We hand-select all of our diamonds specifically for our customised watches, and for certain designs, we also incorporate precious coloured stones such as Rubies, Sapphires & Emeralds. 

All of our timepieces offer something unique, unexpected and perfectly balanced, which is exactly what our worldwide client base is looking for. Our immense popularity is derived from our dedication to creating the most exquisite timepieces when it comes to bespoke luxury.


Fast and accurate prototyping. The prototype is made with all the specifications and details of the authentic watch design and will be modified and designed before final approval of all details.


Our in-house engineering team will calculate the best structure for each component to achieve the final approved design. We can generate 3D drawings for your approved design and can even provide 3D printed prototypes.


Our experienced team of designers attend international watch trade shows every year and are able to keep up to date with current market trends. We can provide stylish designs with practical solutions to achieve the look your brand needs.

“we aim to be the world leading custom watch & diamond setting specialists.”


Our Criteria

our standard is G colour (clear white) VS/SI 1 in clarity. However it is possible, should the customer require, to change the colour and clarity of these stones. On all of our stock watches, we use the above-stated colour and clarity as we believe it gives the perfect balance between quality and affordability. 


Distinction of grades

watch maintenance and repair

making a start

Diamond grading can be explained simply as follows, the diamond colour scale starts at D (the most colourless) through to Z (very noticeably yellow in colour). The clarity scale starts at flawless through to included and is also numbered 1,2,3 with the lowest of these numbers meaning the tail part of that clarity grading. To summarise, the debate between custom & factory will always rage on. Both have their benefits and drawbacks. What we provide is an alternative. Our clients can buy/create something truly unique and bespoke to them at a more affordable price, without compromising on quality.

get to know each other

Based in Shenzhen, we are a small team of experts who ensure that every single timepiece created is given a truly one-on-one experience. Our service provides hand-crafted quality to a whole new level. We work with clients from all over the world, and pride ourselves on being able to give a truly memorable experience with every watch purchased.

understanding your rights

All of our diamond-setting is completed in-house at our Dubai workshop. We source all of our diamonds from leading suppliers throughout Russia, Australia, Canada and India.

determining your goals

Whilst Rolex watches are our main brand of focus, we also customise many other luxury watch brands including Audemars Piguet, Cartier, Patek Philippe, Richard Mille and so on.
client satisfaction
Customized Cases
Quality Satisfaction


When it comes to custom watches, our areas of specialization include providing custom bezels, dials and bands for clients that just like it a little different. We can design a custom diamond bezel for your particular watch model and even include a higher or lower quality of diamonds based on your preference.

cChen watch


Our success has been supported by our incredible passion for what we do, and we have built a solid reputation with our clients from all over the world. We are proud to work have worked with some of the worlds most famous sports personalities, celebrities and royalty. 

Not only do we offer a truly bespoke product, but an unmatched level of customer service. Purchasing a timepiece through Cagau is a very significant investment, and we endeavour to offer a truly VIP experience to all of our clients. Once you have worked with us you will be a client for life.
If you are looking to buy a Cagau custom watch and would like to see our work & discuss the details in person OR you are interested in customising your existing timepiece; please arrange an appointment with one of our specialists in our Dubai head-office.
CChen Watch

our team of experts are here for you

Each watch is produced 1:1 according to engineering drawings or samples, and the error is controlled to
Tolerance ±0.001mm